Byte, the successor to popular short-form video app Vine shutdown by Twitter, debuts its first ad campaign that spotlights Nike…
Vine revival app Byte is jumping into a familiar monetization strategy: advertising. Vine has returned from its untimely death about three years ago, thanks to co-founder Dom Hofmann. And, its relying on ad revenue to fuel its future.
Byte App Nike Ad Campaign Hits the Platform
Byte, the replacement of Vine, is beginning its journey with an ad blitz by Nike. It’s called “Self Hail Mary” and it’s very prominent on the mobile platform.
This is how Byte plans to pay creators. Of course, there’s a delicate balancing act involved — collecting enough ad revenue while not turning off users with too much advertising.
Byte is the successor to Vine, which first hit the internet in June of 2012. It gained over 200 million users by late 2015 and in October of 2016, Twitter announced it would disable uploads. Twitter later shut Vine down in January of 2017.
byte’s first ad campaign is live and we did it with @nike. i’m *really* proud of our collaboration. the creative is amazing and nike‘s focus on movement and fun is a perfect fit for our first step into this world pic.twitter.com/I34iRGFFvS
— dom hofmann (@dhof) February 1, 2020