June 19, 2021
ByteDance announces shut down of Vigo apps in India

ByteDance Says it will Shutter Vigo Apps and Urges Users to Migrate over to TikTok

Vigo apps will soon go away, and parent company ByteDance is telling users to move over to TikTok as an alternative to the applications…

Chinese internet behemoth ByteDance — the company which owns TikTok — is about to shutter two of its apps in India: Vigo Video and Vigo Lite. The two mobile programs allow users to create and share short-form content (mostly sketches) and lip-sync to Bollywood songs. 

ByteDance Announces Shut Down of Vigo Apps

This shouldn’t come as much of a surprise, given the poor performance of the two entertainment apps. While TikTok boasts 200 million users in India alone, Vigo Video only claims about 4 million monthly active users. Meanwhile, Vigo Lite trails further behind with a total of 1.5 million.

It’s important to note, this isn’t the only market the Vigo apps are leaving. The apps have already been discontinued in Brazil and the Middle East. (Likewise, ByteDance will also shut down its news aggregator, TopBuzz.) The official announcement came in the form of a goodbye note, that was first reported by Entrackr.com:

“We want to thank you for the time you’ve spent with Vigo. It’s you who made us who we are today. We regret to inform you that we’ll discontinue our service after 31st October 2020.”

Savannah Marie

Savannah Marie loves writing and all things social media. She writes on a variety of topics, from social media to health and wellness to travel and all points in between! She is the lead writer and creator of Mixios and blogs with style and a one of a kind voice.

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