October 23, 2021
cheaper mobile-only Netflix subscription

Netflix Confirms It will Offer a Less Expensive Mobile-Only Subscription in India this Year

Netflix confirms it will offer a less expensive, mobile-only subscription for streamers in India, this year, after extensive testing…

Netflix CEO Reed Hastings sent a letter to shareholders which confirms the streaming service will roll out a cheaper, mobile-only subscription plan in India this year.

Cheaper Mobile-Only Netflix Subscription for 2019 in India Confirmed

The news follows the company’s March affirmation of testing a $3.50 plan for mobile subscribers in India. Hastings writes:

“After several months of testing, we’ve decided to roll out a lower-priced mobile-screen plan in India to complement our existing plans. We believe this plan, which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay-TV ARPU is low (below $5). We will continue to learn more after the launch of this plan.”

At present, the least expensive Netflix plan in India runs Rs. 450 or $6.54. That plan gives customers access to all of the streaming service’s content in SD on one screen. However, competitors Hostars and Amazon Prime cost less, at Rs 999 or $14.50 per year.

Savannah Marie

Savannah Marie loves writing and all things social media. She writes on a variety of topics, from social media to health and wellness to travel and all points in between! She is the lead writer and creator of Mixios and blogs with style and a one of a kind voice.

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