July 4, 2022
EA Sport cloud gaming

Even EA Sports is Working on its Own Cloud Gaming Service, Possibly Signaling the Eventual Demise of Consoles

EA or Electronic Arts, is in the midst of experimenting with its own cloud gaming service, following Google Stadia’s lead…

EA launched a closed beta of its upcoming cloud gaming service. It’s supposedly called Project Atlas, “A platform designed from the core to harness the massive power of cloud computing and artificial intelligence and putting it into the hands of game makers in a powerful, easy to use, one-stop experience.”

EA Sports Developing its Own Cloud Gaming Service

EA isn’t the only one planning to offer cloud gaming.  Google is set to launch Stadia this November. Meanwhile, Microsoft is working on Project xCloud, and Ubisoft is promoting Uplay+ service.

EA CTO Ken Moss wrote the following about the project:

“As our games will continue to be the creative heart of EA, we are focused on testing and understanding their performance in cloud gaming. So our goal with this exclusive trial is to gather more inputs at scale to test performance and quality of service in a variety of network conditions and on multiple server routing scenarios. While this particular trial will be focused on cloud gaming on PC, we are also working to understand performance across multiple other devices. Most importantly, we are here to learn how to improve and enhance the cloud gaming experience for our players.”

For those who want to get in on the beta testing, just click here to join. (People who register must have an EA account.)

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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