September 23, 2020
facebook teen usage

EMarketer Forecast Predicts Facebook will Lose Nearly Half a Million Users in this Group

Facebook teen usage will drop throughout this year in the United States, with about one-half million abandoning the world’s largest social network…

Facebook owns photo and video sharing site Instagram and that’s a really good thing considering a new report by EMarketer. For the first time in its existence, Facebook will lose almost a half million users in one age group.

Facebook Teen Usage to Drop through 2017, EMarketer Forecast Predicts

A new forecast by EMarketer predicts a 3.4 percent drop in users ages 12 to 17, a decline from 14.99 million to 14.5 million for this year. Teens and tweens prefer rival Snapchat and Instagram, the latter a saving grace for parent company Facebook.

“Teens and tweens remaining on Facebook seem less engaged –- logging in less frequently and spending less time on the platform. At the same time, we now have Facebook-nevers, many children aging into the tween demographic that appear to be overlooking Facebook altogether, yet still engaging with Facebook-owned Instagram,” Oscar Orozco, a forecasting analyst at EMarketer, explains.

Although the social network reached 2 billion users this year, which it celebrated with its branded Facebook Good Adds Up video, the company needs millions upon millions of young users to build a habit that will last into their purchasing-power adult years.

If more teen and tween users leave or do not embrace the world’s largest social platform, the company will miss out on prime ad revenue over the coming years. However, Snapchat isn’t wowing investors as its Q2 earnings report shows a company that’s struggling to grow its user base. That report revealed a growth of 4.2 percent, but it marks a decline from the previous quarter, when it grew by 5 percent.

Conversely, Instagram’s DAUs or daily active users are soaring.

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Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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