Future live Twitter programming will feature a few new titles, including six original NFL shows, the social microblog has announced…
A couple of years ago, Twitter lost the rights to live-stream NFL games to Amazon. But, that doesn’t mean the two organizations aren’t partnering again. Twitter has revealed it is about to expand its live programming and on-demand video.
Expanded Live Twitter Programming to include New NFL Shows
Twitter will have six new NFL shows to broadcast, which all revolve around some of league’s biggest events — NFL Kickoff, Thanksgiving games, and the Super Bowl.
Additionally, Twitter is joining in with Univision for Spanish-language audiences to cover the Liga MX and UEFA Champions League games, along with Juventud and Premio Lo Nuestro Latin music awards, and the 2020 US presidential election.
Moreover, Twitter is partnering up with Live Nation to exclusively stream a new concert and festival series this fall.
Sarah Personette, Vice President of Twitter Global Client Solutions, writes the following:
“Aligning with premium video content on Twitter is the way for brands to move at the speed of culture and connect to the most valuable audiences when they are most receptive. Cultural resonance is not only critical, but it delivers results for marketers who want to launch something new and connect with what’s happening.”