June 18, 2021
Facebook Acquires Giphy for $400 Million to Integrate with Instagram

Facebook is Buying Giphy for $400 Million and Integrating the Service with Instagram

Facebook is purchasing Giphy, an American online animation database and search engine, in order to unify it with subsidiary Instagram…

The world’s largest social network, Facebook, is about to get even larger. This time, not by adding more users (which it’s already doing) but instead, by adding to its existing immense user resources. The social media site will acquire the super popular animation depot, Giphy.

Facebook Acquires Giphy for $400 Million to Integrate with Instagram

Facebook will reportedly buy Giphy  for $400 million and then integrate the service with its subsidiary, Instagram. The ostensible plan would add to Instagram’s already impressive litany of available resources. This will only make it considerably larger, as Giphy is one of the most popular and biggest GIF sites on the internet. 

It’s also a more direct partnership as the main Facebook app, Messenger, WhatsApp, and of course, Instagram, already work with the service. According to Facebook, half of all Giphy’s traffic comes from its family of social apps, with about 25 percent derived from Instagram alone.

Vishal Shah, Instagram’s VP of product, wrote in a blog post:

“People will still be able to upload GIFs; developers and API partners will continue to have the same access to Giphy’s APIs; and Giphy’s creative community will still be able to create great content.”

Ashley Lipman

Ashley Lipman is a super-connector with Outreachmama who helps businesses find their audience online through outreach, partnerships, and networking.

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