November 5, 2022
Facebook ad targeting categories

Facebook Just Dropped Ad Targeting Options for Housing, Jobs, and Credit following Another Controversy

Facebook has eliminated ad targeting choices for housing, jobs, and credit, as part of a legal settlement with civil rights groups…

After another controversy, of which Facebook has no shortage, it is dropping some ad targeting options on its platform.

Facebook Ad Targeting Categories for Housing, Jobs, and Credit Dropped

This comes in the wake of the social network reaching a legal settlement with civil rights groups. The company states anyone placing ads for housing, jobs, or credit can no longer target audiences based on age, gender, or zip code.

Previously, Facebook removed another targeting choice which allegedly could be used to exclude people by race.

The move is in response to a series of published work, which showed how ad targeting on the social site could be used to discriminate. Facebook also says it will build a tool to view targeted housing ads.

Chief Operating Officer Sheryl Sandberg wrote in a blog post:

“Our policies already prohibit advertisers from using our tools to discriminate. We’ve removed thousands of categories from targeting related to protected classes such as race, ethnicity, sexual orientation and religion. But we can do better.

Housing, employment and credit ads are crucial to helping people buy new homes, start great careers, and gain access to credit. They should never be used to exclude or harm people. Getting this right is deeply important to me and all of us at Facebook because inclusivity is a core value for our company.”

William Boleys

Will is an experienced freelance writer who covers a wide range of topics, including apps, social media, and search.

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