Facebook has expanded its content offerings in the United States to include official music videos in the News Feed and Watch sections…
Over the weekend, Facebook began to introduce official music videos. They appear in the News Feed and over in Watch, where people can explore and view videos by genre, artist, or by mood. But, it’s not stopping there. Facebook will also premier music videos from popular performers.
Facebook Adds Official Music Videos to its News Feed and Watch Sections
This has been in the works for some time now. Last year, the social network began negotiating with music video rights produced by major labels, including Sony Music Group, Universal Music Group, Warner Music Group, and others. Tamara Hrivnak, VP of Music Business Development and Partnerships and Vijaye Raji, VP of Entertainment announced:
“…we’re adding a new way for people to come together around music by bringing official music videos to Facebook in the US. Starting this weekend, you’ll be able to discover, watch and share music videos from today’s top artists to up-and-coming bands and classics across various music genres on Facebook.”
The social site also says that it will build out other types of unique experiences for its users, including new ways for entertainers and fans to interact:
“In the coming weeks, we’re excited for global music video premieres happening on Facebook, including exclusive music video content from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50.”