September 15, 2022
Facebook April Moments video

Facebook April Moments Video Rolls Out

The Facebook April Moments video arrives on the Android and iOS apps, appearing at the top of users’ News Feeds spontaneously…

The Facebook April Moments video is making its way around the social network. It’s part of a long line of such image and video collages. Facebook promised many months ago it would serve these memory collections. And, it’s done so for not only months of the year, but also for seasons.

For instance: Spring MemoriesJuneJuly, and AugustSummer Memories, as well as September and October memory collections. (Other recent curations are the Facebook February Moments video and Facebook Winter Memories.)

Facebook April Moments Video Rolls Out

The social site began curating these moments collages after it hit 2 billion users when it apparently reached a saturation level. Since that time, the company has experienced shifts in user behavior metrics. It’s also attempting to rehabilitate its image after a number of scandals.

Facebook releases these collages to prod users to share more. The site is experiencing what it internally calls “context collapse,” or a decrease in “original content broadcasting.” 

In fact, a report from Edison Research revealed the social network’s usage was decidedly down for the first time among Americans in November 2017. It revealed a decline from 67 percent to 62 percent in American users 12 years of age and older. What’s more, the social site is either down or flat in every single demographic. (Whether it’s age groups, gender, or ethnicity.)

The latest tracking analysis also uncovers a worsening situation. In December, time-on-site dropped 18 percent, a substantial decrease from the previous month. This represents a 24 percent decline in time spent per user.

How to Get the Facebook April Moments Video

To get the Facebook April Moments video, simply open the app on Android or iOS and look for the prompt at the top of the News Feed. From there, an “Edit” or “Share” choice appears. (Users can select different photos but this is very limited.)

It’s currently rolling out, so not all users will see it immediately. (It is important to note Facebook only serves its memories collections automatically. No dedicated page or option is available to retrieve the collages manually.)

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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