First introduced by the social network in April of last year, Facebook Branded Content Tags identify third-party entities in posts created by verified Pages…
Influencer marketing continues to rise in popularity. Following the trend, Facebook Branded Content Tags are now opening to more Page. The social giant defines branded content as, “…any post — including text, photos, videos, Instant Articles, links, 360 videos, and Live videos — that features a third-party product, brand, or sponsor. It is typically posted by media companies, celebrities, or other influencers.”
Facebook Branded Content Tags Rolling Out to More Pages
Several major social platforms are testing different ways to provide increased transparency for paid posts. This not only alerts users of sponsored content, but also, keeps the networks with the Federal Trade Commission guidelines. As pictured in the image below, the brand sponsor appears at the top (in this particular case, Intel):
After a Page tags a brand in a post, both the creator and the brand can access post-level insights. And, both the creator and the brand can share and/or boost the post. However, it’s required parties comply with the social platform’s Branded Content Policy.
To use the Branded Content Tag, Pages must apply. “If you’re sharing branded content on Facebook, you’ll need to use Facebook’s branded content tool and follow our Branded Content Policy. To request access to the branded content tool, select the appropriate Page from the drop down menu below and click Send. Keep in mind that you can only request access for Pages that you are the admin of,” the access request page states.
Facebook is currently testing a Pages Groups Posting option. This feature gives Pages the ability to interact with Groups directly, something only personal profiles can do.
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