Facebook continues to add to its user base and is closing-in on 3 billion users across the globe, by adding 105M last quarter and reaching 2.6 billion…
The COVID-19 pandemic’s effect on business can’t be ignored. While it’s been particularly harsh on brick-and-mortar operations, it’s also had a negative impact on internet entities. Although Facebook’s overall user activity is way up, advertising revenue is substantially down. But, since it offers a reliable way to communicate and stay in-touch, its user base continues to grow.
Facebook Continues to Close-In on 3 Billion Users Globally
During the first quarter of 2020, Facebook, the world’s largest social network became even bigger, adding 105 million new users. That brings it to a total of 2.6 billion MAUs or monthly active users, representing an increase of 10 percent in a year-over-year comparison, a sizable number.
Meanwhile, DAUs or daily active users grew by 77 million in the same quarter, which is the largest growth spurt since 2011, or nine years ago. (To put this in perspective, its subsidiaries, Messenger, Instagram, and WhatsApp, have approximately 4.3 billion total, or 1.3 billion, 1+ billion, and 2 billion users, respectively.)
Facebook explains in its Q1 2020 earnings report, the following:
“Our community metrics, including Facebook DAUs and MAUs and Family MAP and DAP, reflect increased engagement as people around the world sheltered in place and used our products to connect with the people and organizations they care about. We expect that we will lose at least some of this increased engagement when various shelter-in-place restrictions are relaxed in the future.”