Facebook fake news remains problematic, the social platform says, explaining ‘there’s so much more we need to do’ to correct it for better user experience…
Social media giant Facebook still faces an uphill battle against fake news. It’s at the center of increased consumer scrutiny because of its role as a major news source for millions of users worldwide.
“We take misinformation on Facebook very seriously. We value authentic communication, and hear consistently from those who use Facebook that they prefer not to see misinformation. In Newsfeed we use various signals based on community feedback to determine which posts are likely to contain inaccurate information, and reduce their distribution. In Trending we look at a variety of signals to help make sure the topics being shown are reflective of real-world events, and take additional steps to prevent false or misleading content from appearing,” the network wrote in a statement to TechCrunch.
Facebook Fake News Still Plagues the Social Network
The renewed criticisms come after last week’s Buzzfeed report a Macedonian cottage industry comprised of various web users, generated fake news related to the United States presidential candidates Donald Trump and Hillary Clinton. Thereafter, the fakery was injected into Facebook Newsfeed.
Gaming the Facebook Newfeed algorithms, generated up to $3,000 and $5,000 per month, according to some reports. This certainly is ample incentive to engage in such malfeasance. Facebook employs signals to detect fabrications in order to filter them out of its automation.
In September, Twitter and Facebook joined the Google-backed First Draft Coalition, an initiative to combat fake news from appearing on the social networks. The company has long been at the center of controversy over the appearance of fake items in its proprietary Newsfeed.
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