The Facebook, Google Fake News problem persists but the two tech giants are increasing algorithm and standards measures to wring it out…
Fed up with bogus information, two dominate tech forces pledge to stop fabricated stories from appearing in their new carousels. Social network Facebook and Alphabet’s search engine, Google, have announced further steps to prevent fake news from generating revenue through their proprietary ad-selling services or SEM. Both are already part of the First Draft Coalition, an initiative organization promoting user news literacy and providing news story verification.
The Facebook, Google Fake News Battle Continues
A Facebook spokesperson told the Wall Street Journal the social site will explicitly ban digital properties that publish fake news from its Audience Network. The spokesperson explained disingenuous information already falls under the network’s misleading and deceptive practices category. However, the move doesn’t apply to its 1.7 billion active individual profiles, meaning fake news items can still appear in users’ news feeds.
Likewise, a Google spokesperson said Monday it would prevent ads from being placed “…on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose.” This policy is applicable to sites that distribute fake news, the search engine confirmed.
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