New Instagram, WhatsApp, and Waze ownership polls show that about half of the users of these apps don’t know who the parent companies are…
Slightly over half of American who’ve used WhatsApp in the past six months are completely unaware it’s owned by Facebook. Research conducted by privacy search engine DuckDuckGo found 50.42 of American WhatsApp users didn’t know the parent company.
More than Half of American Users don’t Know Who Owns Instagram, WhatsApp, and Waze
It doesn’t end there. In a previous poll, DuckDuckGo also found 57 percent of American adults had no idea Facebook owns Instagram.
Altogether, this might not come as a total surprise to those who follow social media and mobile technology closely. But, it does show there’s not a clear picture about which of the largest corporations own what.
Google purchased Waze five years ago in 2013 for $1.15 billion. Facebook acquired WhatsApp about a year later in February 2015 for a purchase price of $16 billion: $4 billion in cash and $12 billion remaining in Facebook shares. Facebook bought Instagram three years earlier in 2012 for $1 billion.