In a truly bizarre move, Facebook is nudging parents to invite adult friends to join Messenger Kids to chat with their children…
Go back and read that last sentence again — twice, if necessary — and let it sink in for a moment.
Of course, Messenger Kids gives parents complete control over who their children invite and chat with, but that’s beside the point here.
Facebook Now Solicits Parents to Invite other Adults to Join Messenger Kids
Messenger Kids is supposed to be a communication platform for children under the age of 13. Facebook touts it as a safe experience where parents retain virtually all control. Messenger Kids has been billed as a safe environment for peer-to-peer chats with children of the same age. And, between kids who most likely have real-life connections.
Now, Facebook is apparently opening it up to older individuals. Which begs the question “Why?”
From Facebook’s standpoint, it’s probably mostly to do with time on site, which means more eyes on the app. Or, just to drive up pure, net user count.
Although, Messenger Kids isn’t a place where the social network shows ads. It also doesn’t support in-app purchases and is ostensibly free from data collection. Additionally, Messenger Kids-accounts are not visible in search on Facebook.
So, there’s another reason. Whatever it is, chances are excellent is it isn’t benevolence.