Facebook is now conducting a new short-form video experiment with Facebook Reels in the US, continuing its copying of competitor TikTok…
Facebook isn’t shy about cloning competitors’ ideas. When TikTok first took off en-masse, the social network quickly copied the short-form video format. Now, the duplicate, which resides on subsidiary Instagram, has found success with Instagram Reels, the parent company apparently feels it’s time to introduce Facebook Reels. Currently, it’s being offered in the United States in a test release.
Facebook is Now Testing its Instagram Short-Form Video Reels in the US with Facebook Reels
The new Facebook Reels will show up for a specific group of users in the News Feed and within Groups. People can not only watch Reels directly from the Facebook mobile app. Plus, the videos can be cross-posted from Instagram over to Facebook. Of course, the big question is its adaptation. While it’s been very popular on subsidiary Instagram, that might not prove true on the flagship Facebook platform.
The company is already testing this in India, Mexico, and Canada, and the US limited rollout is just an extension of that test. This, amidst Snap, Inc. pouring $1 million per day to incentivize creation for its Spotlight feature. Meanwile, YouTube will pay out $100 million through the next year from its Shorts Fund.