A Facebook job openings tab recently appeared on the social platform, in an apparent effort to challenge professional networking site, LinkedIn…
Facebook is taking a foray into the employment market, testing job openings on business Pages. This service expands businesses’ ability to promote their brands, products, and services.
For a fee, businesses can pay the social site to promote open positions to attract more candidates. First spotted by TechCrunch, the move is a shrewd one that will likely bite into LinkedIn’s primary function.
Facebook Job Openings in Testing Phase to Challenge LinkedIn
Facebook confirmed it is experimenting with different recruiting features. “Based on behavior we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates,” a spokesperson told TechCrunch.
Although it is available to some business pages, it’s not appearing within the status update composer on all Pages. For those with the feature, companies can post job titles, salaries, and distinguish between full-time and part-time work. Candidates will click or tap on an “Apply Now” button, which launches a standard job application, pre-populated with information pulled from their Facebook public profiles.
The social property is directly opening competition with the most widely known online professional network site. Facebook’s biggest advantages are its 1.79 billion users, compared to 467 million LinkedIn members and its daily user engagement. Facebook users routinely check the site, while LinkedIn members generally visit just to update their profiles.
If successful, this feature would contribute to the social network’s already impressive ad revenue, which will reach nearly $26 billion this year and increase to more than $30 billion next year.
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