The new Facebook Local app rebrands its previous standalone Facebook Events app and it includes more places, a direct challenge to Yelp…
Social giant Facebook just rebranded its standalone Events app. The company introduced today the Facebook Local app, which includes not only events, but restaurants, bars, and nearby attractions. Facebook Local is rolling out today in the U.S. on Android and iOS.
Facebook Local App Replaces Facebook Events
The relaunch places 70 million Facebook business Pages into a dynamic search engine. Plus, it includes customer reviews and friends’ check-ins. So, it’s definitely a play to steal away from Yelp. What’s more, the new Facebook Local app is ad free. At least for now, as product manager Aditya Koolwal tells TechCrunch, “…we’ll think about advertising way further down the line.”
The feature can also be found inside the flagship mobile app. It’s located in the More section, right under the Explore Feed and Recommendations. (It’s separate from Events, which resides a few buttons up.)
Facebook first introduced the standalone Events app a little over a year ago. Its purpose to help friends find a place to meet and put wall posts in one place. But, it didn’t function seamlessly. Plus, it disincluded fun places that weren’t hosting events on particular dates. The new Facebook Local app displays shortcuts of nearby restaurants, cafes, friends’ places, events, a food ordering option, and more.
Furthermore, its shows recent visits and there’s a Discover feed, which offers suggestions, also showing what’s popular with friends. A calendar tab also shows Events invites and any RSVPs. Plus, users can import their device calendar to sync.