Facebook Marketplace now boasts real-life retailers, after expanding to seventeen European countries last week, to give users more buying options…
Facebook introduced its flagship buy and sell section, Facebook Marketplace, in October of last year. It debuted as an alternative to sites like Craigslist, where users could find local deals. Now, the social network is about to foray into the retail market by including actual retailers in its Marketplace.
Real Retailers come to Facebook Marketplace to Sell Their Products
Last fall, the social network forayed into e-commerce via Facebook Marketplace, which resides on desktop, Android, and iOS. “Marketplace makes it easy to find new things you’ll love, and find a new home for the things you’re ready to part with. We’ll continue to build new options and features to make this the best experience for people,” Mary Ku,Facebook’s Director of Product Management, wrote.
Now, Marketplace will accommodate actual retailers and no longer just serve as a place where fellow users offload their unwanted items. The company just began showcasing Daily Deals in the mobile app section, which eBay serves.
“We’re conducting a test to determine if people are interested in shopping for discounted products when they visit Marketplace,” a Facebook spokesperson told The Verge.
At this time, it’s unknown if users will welcome retailers to Marketplace and it’s entirely possible the social network will nix the venture if it doesn’t prove popular. But, it’s expecting to add ticket sales, along with products, from other retailers’ shopping pages. Facebook notes cars are particularly popular, so it will soon offer vehicles from local dealerships.
Facebook Marketplace is available through the native mobile app simply by opening it and tapping on the brick-and-mortar icon in the top navigation bar on Android. On desktop, the Marketplace link resides in the left vertical column, right under the News Feed and Messenger links.
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