Facebook Messenger autoplay video ads will soon pop up right inside inboxes as yet another way to monetize a very popular service…
The world’s largest social network just discovered a new way to sell advertising. And, it’s not likely to sit well with its 1.3 billion users. Facebook Messenger autoplay video ads will soon become part of the experience.
Facebook Messenger Autoplay Video Ads coming Soon
Messenger first started selling static ads about 18 months ago. But now, the platform is expanding its offerings to include autoplay video ads. Of course, these are more expensive but capture more user attention. So, they are more valuable to Facebook and brands alike. Making it a win-win scenario for the two parties. Users, however, aren’t necessarily benefiting from the format.
Facebook did disclose in the past that it’s running out of room to sell ads on its flagship app. That’s the reason for Marketplace sponsored listings. However, this is altogether different. It’s unknown how users will respond to seeing autoplay video ads right next to their (not so) private conversations.
Stefanos Loukakos, the head of Messenger’s ad business, states he’s fully aware of user concerns. So, the company will indeed monitor user behavior to determine if people object to the medium. “Top priority for us is user experience. So we don’t know yet [if these will work]. However, signs until now, when we tested basic ads, didn’t show any changes with how people used the platform or how many messages they send,” Loukakos tells Recode.
Loukakos also states the company doesn’t expect users to receive these any differently. That remains to be seen as Messenger autoplay video ads have already started rolling out, beginning yesterday.