Facebook mobile ad revenue, currently on track to reach nearly $26 billion this year, should rise to over $30 billion through next year…
Social media leader Facebook will report its quarterly earnings this week. The company continues to grow ad revenues, as well as its user base across all its properties. Facebook will earn almost $26 billion this year, up from $17.08 billion last year. The company will hit more than $33 billion through 2017, according to eMarketer.
Facebook Mobile Ad Revenue on Pace to Increase more than $30 Billion in 2017
Increasingly, it is earning more revenue outside the United States, accounting for 54 percent so far in 2016. Moreover, mobile advertising accounts for a larger share of the social network’s earnings. This year alone, Facebook will net just under $22 billion in mobile ad revenue worldwide. That represents an increase of 66.6 percent over 2015.
It’s expected double-digit growth will continue through 2018, hitting approximately $38 billion in mobile ad revenue. The company achieves such numbers because its flagship services continues to grow, along with its other properties: Instagram, WhatsApp, and Messenger. Additionally, Facebook continues its fierce rival competition with companies like Snapchat. The social network even attempted to buy a very similar service, Snow, from a Korean firm.
Recently, the company announced a PayPal Messenger integration. The company is also expanding other features, including new business page tools and providing targeted user push notifications to app developers.
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