Facebook News Feed augmented reality ads are starting to circulate on the platform, allowing users to “try” products as they browse…
The world’s largest social network never stops looking for new ways to monetize its flagship platform. Today, at an event in New York City, the company announced it’s introducing AR ads in the News Feed. That’s right augmented reality ads. It’s a new way for users to “try” products while on the site.
Facebook News Feed Augmented Reality Ads Testing goes Live
The new Facebook News Feed augmented reality ads test begins with Michael Kors. But, it will soon be joined by Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair, and King later this summer. And, the new campaigns will only run in the United States.
At the event, Ty Ahmad-Taylor, vice president of product marketing for Facebook’s global marketing solutions, gave a brief demonstration. It works by superimposing a product onto a user’s face or into the environment around him or her. Essentially, users can “try on” things like a pair of sunglasses or stage furniture, all without having to go to a physical store.
Ahmad-Taylor also introduced a new Video Creation Kit. It gives brands the power to incorporate existing images into mobile video ad templates. And, this method does work, at least according to Noon, a weight loss company. It’s been testing the format and it reports the tool performed 77 percent better than static images.