June 22, 2022
Facebook News Feed scraped website demotion

Facebook Now Targeting Spammy Scraper Websites in the News Feed

A Facebook News Feed scraped website demotion campaign is now underway, set to punish properties which post stolen content…

Facebook will automatically demote links to websites which contain scraped or stolen content, the company announced via an old blog post update.

Facebook News Feed Demoting Scraper Websites

The original entry comes from May 2017, entitled “Reducing Links to Low-Quality Web Page Experiences.” It addresses user concerns over clicking links which lead to spam pages. The addendum reads:  

“Starting today, we’re rolling out an update so people see fewer posts that link out to low-quality sites that predominantly copy and republish content from other sites without providing unique value. We are adjusting our Publisher Guidelines accordingly.”

The social site continues its efforts to clean up its News Feed. Now, it’s using AI or artificial intelligence to detect bad actors. These are sites which scrape content from various sources and/or republish entire articles with little or no changes and without permission.

Additionally, Facebook explains it will identify websites using click-bait or publish pages with low-quality ads. When it does, the social platform will automatically demote links to said pages in its News Feed.

“We have had a policy in place since last year to prevent advertisers with low-quality web page experiences from advertising on our platform. Now, we are increasing enforcement on ads and also taking into account organic posts in News Feed.”

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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