A fresh Facebook NFL partnership will bring multi-year programming to the world’s largest social platform, including official highlights and recaps…
A Facebook NFL partnership was just announced this morning. It boasts a multi-year programming deal between the two entities. With it, Facebook will run videos and recaps from every regular season game. Plus, it will include playoff games, as well as the Super Bowl. What’s more, it’s available worldwide.
“People around the world will also be able to tune in by following the NFL Turning Point, Sound FX and NFL Game Recaps Show Pages and can watch highlights from around the League on Facebook by following the NFL or any of its 32 Clubs.”
New Facebook NFL Partnership includes Game Highlights and Recaps on the Social Network
In addition to this content, the media division of the NFL will distribute content from its production team through Facebook Watch. Though new, this is hardly the first time the National Football League expanded its reach on social media. Thursday Night Football streamed live on Twitter last season. But, Amazon gets that game because it paid $50 million for the rights to serve it for free to Prime members.
This year, Twitter has a deal in-place to live stream a show called #NFLBlitz, along with other live sports programming. These include breaking news, highlights, fantasy projections, pre-game updates, team power rankings, and more.
Back in May, Facebook scored another sports deal, announcing a live stream of MLS games. Then, in June, the social network stated it will live stream Champions League Soccer in a deal with Fox. That followed an August deal which partnered it up to live stream college football games.