April 30, 2021
Facebook Pages video cover images

Facebook Pages Video Cover Images in Testing to Enhance Appeal

A new Facebook Pages video cover images are appearing on some Pages on the social network as a manner to increase appeal and engage more visitors…

Repeatedly, Facebook contends the majority of its content will eventually be video. Starting this week, several people of the more than 1.8 billion active users, began spotting Pages featuring video covers.

Facebook Pages Video Cover Images Now under Testing to Enhance Appeal

As seen below, Pages video cover images sport short loop, much like a GIF, which plays without sound. However, there is a volume control that appears when hovering over the video loop.

Facebook Pages video cover images example
Credit: Social Media Today

“We recently started testing the ability on desktop to upload a video as the Page cover. Once a cover video has been created, video will render when people visit the Page. By making cover video available, we want to help you create more engaging interactions and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent spaces: your Page cover. This feature is still in early testing, but we expect it to roll out more widely soon,” the social network confirmed in a statement.

This is actually a highly requested feature from managers of Facebook Pages as a method of creating attention-grabbing profiles. A similar feature, Facebook looping profile videos, have already been available on the platform since 2015, as pictured below:

Facebook looping profile videos
Credit: Facebook

Facebook is also apparently testing a Friends section material design change, as well as a new “Highlights From This Week.” However, it’s currently unclear how many users see these and what regions are included.

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