Melno Park, California–Parse, a developer platform for programmers who build iOS, Android, Windows, and mobile web applications, is being purchased by Facebook. The social network has been making big changes of late, including adding a mood feature for status updates, releasing its open graph search and redesigning its news feed.
The social site announced on its blog that had acquired Parse for an undisclosed sum. However, it’s being speculated that Facebook is paying $85 million for the development platform, according to TechCrunch. The social networking site currently plans to keep Parse running in the same manner, without any changes scheduled to date.
Parse to Enable More Development
The developer platform is noted for its ability to host and run apps programmers build in the cloud, rather than having to place them on a server. It also has a social integration feature, which developers can use to transform their creations into social apps in just a few steps.
“By making Parse a part of Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices. Parse makes this possible by allowing developers to work with native objects that provide backend services for data storage, notifications, user management, and more. This removes the need to manage servers and a complex infrastructure, so you can simply focus on building great user experiences,” Doug Purdy, Facebook’s director of product management, wrote.
Facebook Moving Quickly
The acquisition of Parse by Facebook is yet another bold move. The purchase might be one more step toward its mobile ventures, which include a primary supported device as well as the social site’s release of Facebook Home. While the smartphone by HTC won’t hit the consumer market until this summer, the social network has already made available the mobile app, which is getting negative user reviews.
Though it remains the largest social network with just over 1 billion users, Facebook is having difficulty in retaining younger users, who believe the network is passe. The social network last annual revenue report showed it to surpass $5 billion in late 2012.