Facebook is ostensibly developing a new version of Instagram specific to children under the age of 13, according to numerous news reports…
Facebook is looking to target kids under 13 years of age with a new version of Instagram, according to several news reports. The platform would include certain safeguards and provide an age-appropriate environment. However, there aren’t any real details of how the company would achieve such a space. Since their respective launches, Facebook and Instagram have prohibited children under 13 years of age from joining.
Facebook Reportedly Building a New Version of Instagram for Children under 13 Years Old
Clearly, such a platform would bring value to Facebook and its subsidiary. But, just what is unclear. It would also present a number of privacy, safety, and legal challenges, as well. For instance, in September 2019, the Federal Trade Commission fined Google $170 million for tracking the viewing histories of children to serve ads to them on YouTube, a violation of the Children’s Online Privacy Protection Act (COPPA).
According to one news report, Instagram VP of product Vishal Shah wrote in a company memo there’s a market for kids. So, the digital entity could offer a safe version of Instagram built specifically with children in-mind:
“We will be building a new youth pillar within the Community Product Group to focus on two things: (a) accelerating our integrity and privacy work to ensure the safest possible experience for teens and (b) building a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time.”