September 30, 2022
Facebook Reportedly Building a New Version of Instagram for Children under 13 Years Old

Reports Reveal Facebook is Working on a New Version of Instagram for Kids Under 13

Facebook is ostensibly developing a new version of Instagram specific to children under the age of 13, according to numerous news reports…

Facebook is looking to target kids under 13 years of age with a new version of Instagram, according to several news reports. The platform would include certain safeguards and provide an age-appropriate environment. However, there aren’t any real details of how the company would achieve such a space. Since their respective launches, Facebook and Instagram have prohibited children under 13 years of age from joining.

Facebook Reportedly Building a New Version of Instagram for Children under 13 Years Old

Clearly, such a platform would bring value to Facebook and its subsidiary. But, just what is unclear. It would also present a number of privacy, safety, and legal challenges, as well. For instance, in September 2019, the Federal Trade Commission fined Google $170 million for tracking the viewing histories of children to serve ads to them on YouTube, a violation of the Children’s Online Privacy Protection Act (COPPA).

According to one news report, Instagram VP of product Vishal Shah wrote in a company memo there’s a market for kids. So, the digital entity could offer a safe version of Instagram built specifically with children in-mind:

“We will be building a new youth pillar within the Community Product Group to focus on two things: (a) accelerating our integrity and privacy work to ensure the safest possible experience for teens and (b) building a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time.”

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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