Encouraging its 1+ billion users to share more often, Facebook status update background colors are rolling out to Android, iOS, and desktop devices…
Facebook is introducing status update background colors to inspire its users to share more often. The social giant already launched its big text format, which works with short status updates. Now, it’s providing users with more options to better compete with other media, such as images and video.
Facebook Status Update Background Colors to Appear Across All Devices
The new feature allows users to select from seven different color choices other than the traditional white background. Several of the choices offer an Instagram logo-style color scheme, making them more interesting and stylish compared to flat colors.
The option, reported to TechCrunch by a reader, isn’t yet available to all users but the social network confirmed over the next few days, everyone will see these in their News Feed. “We’re rolling out a change to help people make their text posts more visual. Starting today, people can update the background color of their text-only posts on Android,” a company spokesperson wrote yesterday.
Facebook is experiencing a decline in its “original content broadcasting.” Original user posts were down 21 percent in a year-over-year comparison as of mid-2015. Original broadcast sharing also fell by 15 percent in another year-over-year comparison as of April.
The company downplays this phenomenon but it is known professional publisher content is growing at a faster rate than original sharing, Adam Mosseri, VP of News told TechCrunch Disrupt SF in September.
At the beginning of December, Facebook started testing location frames, a feature similar to Snapchat geofilters. The social platform also started testing a job openings feature to rival LinkedIn back in November.
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