Facebook Stories AR Doodles and Boomerang GIFs will soon arrive, in an effort to boost its unimpressive engagement levels…
In the not-too-distant future, users can post Instagram-style Boomerang GIFs with the Facebook camera. The feature is scheduled to launch quite soon to compete against rival Snapchat. “We wanted to give people an easy way to create with augmented reality and draw in the world around them,” John Barnett, a Facebook Camera Product Manager, tells TechCrunch.
Facebook Stories AR Doodles and Boomerang GIFs coming Soon
Facebook brought Stories to its platform after having great success with the format on Instagram. To date, Instagram Stories claims about 300 million DAUs or daily active users. By contrast, Snapchat has approximately 187 million DAUs. But, it’s unknown just how many people actually use Facebook Stories.
In the next few weeks, users will be able to draw over real world shots as they pan their phones around. The technology is currently limited to the contours of objects in-frame under optimal lighting conditions. Facebook will likely make tweaks to improve the performance and it might well replace the looping GIF creator tool.
The real question is will this new offering be enough to draw people away from the mega-popular Instagram Stories or will users continue to cross-post to Facebook from its subsidiary? Thus far, Facebook Stories haven’t caught-on. The social network already made Stories available to brands and merged the feature with the now defunct Messenger Day.