A new Facebook “Things in Common” label test seeks to connect users through various similarities, even if they don’t actually know one another…
Facebook has found a new way to creep out its users with simple labels. The social company is now testing a new feature with a select group of users in the United States. It’s called “Things in Common,” and Facebook confirmed its existence to CNET in a recent report.
Facebook “Things in Common” Test Confirmed
The new Facebook “Things in Common” labels appear when users encounter others they don’t necessarily know when browsing through the News Feed. These appear in the comments section and include things in-common. For instance, two users who went to the same school or are from the same hometown. The corporation states it’s only using publicly available data to display the labels.
A Facebook spokesperson told CNET the network is running the test in order to connect more of its users together:
“Knowing shared things in common helps people connect. We’re testing adding a ‘things in common’ label that will appear above comments from people who you’re not friends with but you might have something in common with.”
This makes total sense for an organization built on connection people. The platform already has a recommendation feature called “People You May Know.” But, it’s curious given people aren’t very likely to connect simply because they live in the same place or went to a school during different time periods.
Recently, the social site launched Mentorships, a tool for pairing individuals together for guidance.