Facebook states it is removing the Trending section in its latest efforts to regain trust among users and to make the platform more engaging…
Today, Facebook announced it will soon remove the Trending section from its site. Facebook introduced Trending back in 2014 as a method for its users to discover new content. But, it was limited to just five countries and it accounted for only 1.5 percent of clicks.
The social giant explains its research discovered people found it less and less useful. So, it will sunset the section next week. Facebook will also end support for products and third-party integrations which work through the Trends API.
Facebook Trending Section Removed from the Platform
The company also states it’s noticing user consumption habits are changing, trending primarily toward mobile. To fill that need, the social site will introduce a few new features. Here’s what Facebook will release, quoted directly from its announcement:
- Breaking News Label: A test we’re running with 80 publishers across North America, South America, Europe, India and Australia lets publishers put a “breaking news” indicator on their posts in News Feed. We’re also testing breaking news notifications.
- Today In: We’re testing a dedicated section on Facebook called Today In that connects people to the latest breaking and important news from local publishers in their city, as well as updates from local officials and organizations.
- News Video in Watch: We will soon have a dedicated section on Facebook Watch in the US where people can view live coverage, daily news briefings and weekly deep dives that are exclusive to Watch.
Additionally, Facebook recently asked researchers to measure the effects of erroneous information in the News Feed.