Menlo Park, California—Facebook users in the United States, Canada, United Kingdom, Spain, Germany, France and Japan are leaving the social network in the millions. At the same time, alternative sites like Instagram and Path are gaining users. All of this is occurring as the site is set to release its latest earnings report.
In an analysis of Facebook users by country, SocialBaker found that not only has the number of Facebook users began to drop off dramatically, those who remain active Facebook users aren’t spending as much time on the site. The research also points out that the social network isn’t growing in many countries because its interested user registration population has peaked.
“The problem is that, in the US and UK, most people who want to sign up for Facebook have already done it. There is a boredom factor where people like to try something new. Is Facebook going to go the way of Myspace? The risk is relatively small, but that is not to say it isn’t there,” said new media specialist Ian Maude of Enders Analysis.
Facebook Users Getting Bored
Even current Facebook users are contributing to the decline. US subscribers spent less time on the social platform, falling 6 minutes from 121 minutes in December 2012 to just 115 minutes in February, according to comScore. And, its new Home app is being panned by users. However, total Facebook users rose in South America during the same period. In Brazil, users grew by 6 percent in the last month, upping subscribership to 70 million. In India, the social media site added 4 percent, which brought that country’s users up to 64 million.
Types of Facebook Users Changing
Teens have long ago bid adieu to Facebook. That demographic regards the social network as “old” and are opting to join sites like Path and Instagram. In the United Kingdom, there were 1.4 million fewer active users, which represents a 4.5 percent decline. In the US, the number of lost Facebook users reached 6 million.
It now appears that many users are also leaving the social site in a sustained trend, how many Facebook users will follow the exodus remains to be determined. Facebook and Twitter are both set to incorporate video ads soon, in order to boost revenues.