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Facebook Announces Changes to How it Ranks Video

Facebook video ranking update

Credit: Facebook

Facebook has announced via a blog post, changes to how it ranks videos on the platform, explaining the three key performance factors…

Video is a huge part of social media. In fact, Facebook and other social sites promote it over predominately text posts and even above image updates.

Yesterday, David Miller, Product Management Director at Facebook, announced the company is changing it video ranking policies.

Facebook Video Ranking Update Changes Announced

Miller states Facebook wants media companies to get the most out of their videos and will do so through three changes: loyalty and intent, video and viewing duration, and originality.

Miller says these aren’t new factors but the social network will put more focus on them in the future:

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