Facebook Watch, the new video channel for the social network, popped up today on desktop and mobile for users in the United States…
Today, Facebook rolled out its newest foray into video on desktop and mobile but it’s only in the U.S. at this time. Named Facebook Watch, the hub consists of original content, a direct challenge to rival YouTube.
Facebook Watch Desktop, Mobile Video Channel comes to U.S. Users
Just a couple of weeks ago, the social giant announced this new initiative. “We’re introducing Watch, a new platform for shows on Facebook. Watch will be available on mobile, on desktop and laptop, and in our TV apps. Shows are made up of episodes — live or recorded — and follow a theme or storyline. To help you keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes.”
Facebook Watch is a personalized experience. It helps users to discover new shows and it’s organized around what friends and people in the local community watch. It contains sections such as “Most Talked About,” “What’s Making People Laugh,” and “What Friends Are Watching.” The social networks explains it’s learned from Facebook Live that users’ reactions and comments are integral to the overall experience. So, comments and reaction buttons are part of the channel.
Right now, the Watch tab resides in prime real estate on desktop, conspicuously appearing right under the News Feed and Messenger links on the left side column. On mobile, the Watch icon resides at the very top of the app between Friends and Marketplace for Android. On iOS, it’s located on the bottom menu, between the News Feed and Marketplace.
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