The Facebook Watch global roll out is now going live in the UK, Ireland, Australia, and New Zealand, with 21 more countries scheduled next month…
Last year, social media behemoth Facebook launched its own video programming service, Watch. It debuted in the United States and now, it’s launching in the UK, Ireland, Australia, and New Zealand. Next month, it will roll out to twenty-one more countries, including France, Germany, Spain, Argentina, and Thailand.
Facebook Watch Global Roll Out goes Live
To-date, its biggest shows are Red Table Talk, starring Jada Pinkett Smith, Huda Boss, with Huda Kattan. Those are joined by the PGA Tour and Major League Baseball. There are also some upcoming shows in the line-up. However, the video section on the social network isn’t exactly on fire.
Facebook is spending tons of money for original content might not fetch a healthy ROI. In fact, it appears the initial investment is largely wasted. (Facebook will reportedly spend up to $2 billion on the platform over the next year.)
Research firm Diffusion Group polled 1,632 adults in the U.S. back in May. Of that group, 50 percent report never even hearing about Facebook Watch. Only 24 percent of the respondents know what it is. But, have never even watched any of the content. Just 5 percent state they’ve actually viewed Facebook Watch programming but not recently.
Perhaps, this is why the social site has lowered the creator threshold to monetize a channel. Creators only need 10,000 followers. Or, more than 30,000 one minute views per month. In return, creators can earn 55 percent of ad revenue.
Although, this is certainly an uphill battle as it remains a very little-known offering to the vast majority of Facebook users.