Facebook Watch Party will allow users to view the same shows together, be it pre-recorded or live content, as part of an effort to create personal experiences…
Today, Facebook announced it’s testing a new feature to help bring people together. Called “Watch Party,” the option gives users the ability to view videos at the same time. And, it allows viewers to comment and interact during the broadcast.
Facebook Watch Party, Group Viewing Feature, goes into Testing
The purpose of the feature is to make watching pre-recorded and live videos a more fun, social experience. “As we think about video on Facebook, we’re focused on creating experiences that bring people closer together and inspire human connection instead of passive consumption,” Fidji Simo, vice president of product at Facebook, wrote in a blog post.
To create a Watch Party, a group moderator or moderators pick one or more videos and then post it inside the group. When a party begins, group members see the Watch Party widget. As users join, they see the video everyone else is viewing. What’s more, group members can peak at a queue to see what videos are coming next. As users watch videos, they see other members’ comments on mobile. While on desktop, comments appear on the right side.
Facebook states it built Watch Party because the company learned live video cause more social interactions than pre-recorded ones. In fact, live videos generate six times more discussion. So, by adding this feature, users might treat pre-recorded content the same way. This comes about a week after the company announced it would make big changes to its News Feed.