A Facebook Pages ad ban will bar certain Pages from buying ads on the social network that routinely share false information…
The world’s largest social network is introducing a new Facebook Pages ad ban but only for specific Pages. During the course of the past year, Facebook rolled out several fake news combat initiatives. Now, it will no longer allow Pages that regularly share fake information. “If Pages repeatedly share stories marked as false, these repeat offenders will no longer be allowed to advertise on Facebook.”
Facebook Pages Ad Ban Going into Effect for Sharing False Information
The Facebook Pages ad ban applies to repeat offenders, who won’t enjoy the reach of vast social platform. Facebook states it’s implementing the prohibition to block Pages from earning money by spreading hoaxes and lies. However, Pages who abandon the practice might be eligible to run ads again.
“False news is harmful to our community. It makes the world less informed and erodes trust,” Satwik Shukla and Tessa Lyons, Product Managers, explain. Furthermore, the company states it’s combating false information in three ways:
- Facebook will disrupt monetary incentives through creating false news;
- it will build new products to prevent or limit the flow of fabricated stories; and,
- help its users make more informed decisions about suspect information.
The social network, however, is not disclosing the criteria for applying the ad ban to Pages. It’s keeping this information secret to prevent people from gaming its system. Facebook states it’s introducing the Pages ad ban to prevent Pages from building an audience on its social platform, which can then be monetized elsewhere.
Facebook recently revealed it shuts down more than 1 million accounts per day.
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