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Facebook’s WhatsApp Snapchat Feature Clone Launches

WhatsApp Snapchat feature clone

One of Facebook’s products rolls out a new WhatsApp Snapchat feature clone, right before the popular image messaging and multimedia mobile app’s IPO…

Facebook owned WhatsApp is introducing a cloned Snapchat popular stories feature for Android, iOS, and even Windows Phone. WhatsApp billion-plus users are able to post stories through an in-app camera. Once a photo is taken, users can add emoji, text, and drawings. After the story is posted, it appears in a “status” tab, where followers can view it for a 24-hour period.

Facebook’s WhatsApp Snapchat Feature Clone Rolling Out

WhatsApp is the fourth Facebook product to launch a cloned Snapchat stories option. In August, the first became the first, followed by Facebook Messenger, and then Facebook itself. However, these are limited releases, only available to a small number of countries. WhatsApp is the first Facebook owned service to introduce the feature worldwide.

“When WhatsApp launched nearly 8 years ago (on Feb. 24th), it started as an app for sharing status updates, where people could type a short line of text to let their friends know what they were up to. When we noticed people were using the feature to communicate in real-time, we redesigned WhatsApp as a messaging app,” the company wrote in a blog post. 

Currently, Facebook Direct Share, another Snapchat clone, is in testing. On its flagship platform, Facebook personal updates remain on the decline while engagement is simultaneously on the rise.

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