The FCC has received so many complaints about the loudness of TV ads that the agency is encouraging feedback about possible legal changes…
If it seems like TV ads are very loud and annoying, that’s because they are. In order for networks to earn revenue, they must monetize their product, which is their viewing audience. So, for many years, networks pumped up the volume to give ad-breaks much needed attention. Almost eleven years ago, that very aggravating practice was supposed to come to an end with Congress passing what’s known as the CALM Act on December 15th 2010. Although it became law, networks have pretty much ignored the rule. Now, the Federal communications Commission is receiving so many complaints about the volume level of commercials, it’s calling for the public’s comments on the matter.
FCC Opens Public Comments to Changing the Commercial Advertisement Loudness Mitigation Act
The problem with the Commercial Advertisement Loudness Mitigation Act, in short, is that the rule isn’t enforced. The result of course, is networks continuing to blast viewers with super noisy commercials, and simply continue to collect the lucrative ad revenue therefrom. What’s more, even if the law was enforced, it doesn’t apply to streaming services that are ad-supported.
This unprecedented and undeserved benevolence by federal regulatory bodies allows corporate networks to push ad-break volume levels to the max. After all, there’s no deterrent, an almost total absence of financial consequences essentially empowers these super conglomerates to continue to bombard their viewing audience.
Anyone interested in voicing their opinion may do so by visiting the FCC’s Electronic Comments Filing System (or ECFS, for short), here: http://apps.fcc.gov/ecfs/.