September 22, 2021
FTC Considering Blocking Facebook Merger of WhatsApp, Messenger, and Instagram

FTC might Stop Facebook from Merging its Instagram, Messenger, and WhatsApp Properties

The Federal Trade Commission is mulling over the possibility of preventing Facebook from merging together Messenger, Instagram, and WhatsApp…

The United States Federal Trade Commission is allegedly considering intervening into Facebook’s plan to merge three of its subsidiary properties, according to The Wall Street Journal.

FTC Considering Blocking Facebook Merger of WhatsApp, Messenger, and Instagram

The FTC might prevent Facebook from bringing three of its properties together — WhatsApp, Messenger, and Instagram. 

Back in 2017, Facebook tested cross-app notifications between its three subsidiaries. The experiment included a pop-over cross-app switcher that appeared when users with access tapped the profile icons.

Facebook CEO Mark Zuckerberg first revealed earlier this year the idea to keep the three apps on their own but would also allow users to communicate across platforms. In other words, users on WhatsApp could talk to people on Instagram, even if all parties don’t have WhatsApp and/or Instagram accounts.

Since WhatsApp has 1.5 billion users, Instagram claims 1 billion users, and Messenger has 1.3 billion active monthly users, it’s no surprise the FTC would be concerned about the merger.

Such a corporate combination would make it much more difficult to split Facebook up in the future, if the three properties were brought together. There’s also the matter of user data collection, as well as how Facebook handles third-party access.

Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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