June 23, 2022
Google AdSense Ads

Google AdSense Ads Now Prohibited on Sites Using ‘Pop-Unders’

Google AdSense Ads will no longer appear on websites which employ what the search giant calls “pop-unders,” a recent update to its policy guidelines reveals…

Everyone is all-too-familiar with pop-up ads or what Google calls “intrusive interstitials.” Now, the search engine, in an update to its policy guidelines, is making clear, it will ban AdSense ads on sites using “pop-unders,” or advertisements which load under a currently open window.

Google AdSense Ads Now Disallowed on Websites Using ‘Pop-Unders’

For those unfamiliar with pop-under ads, these are digital adverts obscured by an open browser, until it is minimized. In other words, only visible once a browser is resized down or totally minimized, these “pop-unders” appear. 

“We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads. That is why we recently clarified our policies around pop-ups and pop-unders to help remove any ambiguity. To simplify our policies, we are no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do not permit Google ads on any site that contains or triggers pop-unders, regardless of whether Google ads are shown in the pop-unders,” John Brown, Head of Publisher Policy Communications, explains in the announcement today.

Google already has policies in regard to pop-up ads. The search engine first announced it would implement an intrusive interstitial penalty back in August of last year. The company also states it will debut a built-in Google Chrome browser ad-blocker next year, aimed at improving UX or user experience.

The company states it made this new policy change to “maintain a healthy ads ecosystem that benefits both publishers and advertisers.”

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Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

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