A new Google AdWords Similar Audiences ad retargeting tool is now available to marketers, for search and shopping campaigns to increase brand awareness…
Search giant Google just launched a new retargeting option, Google AdWords Similar Audiences. “Similar audiences helps you find people who share similar interests with your best customers, right when they’re searching for products and services like yours. This makes it easy for you to expand your reach by connecting you with more people who want what you have to offer,” the company explains.
Google AdWords Similar Audiences Introduced
The new Google AdWords Similar Audiences feature works with search and shopping campaigns alike. With Similar Audiences, marketers can target customers based on whether they have or they have not searched for the same terms as previous site visitors.
Remarketing lists for search ads (RLSA), which include similar audiences, are created with the tool and automatically updated. When marketers meet certain requirements on the platform, remarketing lists are then eligible for expansion. Some of the requirements are a threshold of at least 1,000 cookies, as well as recent visitors with similar search behaviors.
“By connecting you with more qualified customers, similar audiences can help unlock new opportunities to grow your business. For example, you may discover generic terms work better with a similar audience applied to them. You can also use it as a bid modifier to be more competitive in a crowded auction, tailoring your bids to reach people who are more likely to buy.”
Google recently disclosed 15 percent of all searches are first time queries.
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