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Google is Bringing the Familiar ‘Stories’ Format to Search

Google AMP Stories

Credit: Google

Google AMP Stories will place the ubiquitous social media format right on the SERP, providing a quick, immersive experience for certain queries…

It seems every digital tech company is riding the ‘Stories’ bandwagon. Those familiar with Snapchat, Instagram, and Facebook know this format. It’s a collection of images with text and other embellishments. The experience first began with Snapchat. But, Facebook copied it with Instagram Stories. (Which is actually more popular than the original.)

Google AMP Stories Now under Development

Now, Google is taking it out of the social media realm and placing it right on the SERP or search engine results page. Google AMP Stories combines the stories format with AMP technology — accelerated mobile pages. Google first introduced AMP in October 2015. It’s a type of coding which loads pages up to 85 percent faster than regular mobile content.

Just yesterday, the search engine announced it plans to integrate AMP into Gmail. But, a new announcement on the Google Developers Blog, will take that ambition even further.

“Some stories are best told with text while others are best expressed through images and videos. On mobile devices, users browse lots of articles, but engage with few in-depth. Images, videos and graphics help publishers to get their readers’ attention as quickly as possible and keep them engaged through immersive and easily consumable visual information.”

However, at this time, Google isn’t disclosing exactly when or how it plans to use the format. Presently, it’s only open to a small ground of pre-selected publishers.  Although, the company does state that it is open source code and easy to use. “AMP stories aim to make the production of stories as easy as possible from a technical perspective. The format comes with preset but flexible layout templates, standardized UI controls, and components for sharing and adding follow-on content.”

Read the full post about AMP Stories here.

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