July 4, 2022
Google AMP support

Google AMP Support for Search, Display Ads Now in Beta Testing

Google AMP support comes to display ads and search, in a beta testing trial, to apply the technology to speed up some of its core revenue stream services…

Google launched its AMP project about a year and a half ago. The accelerated mobile page initiative focuses on making web pages load quickly, particularly news websites. Over the past few months, the scope of supported pages and the number of places where the search engine displays AMP content both increased.

Google AMP Support for Search, Display Ads under Beta Testing

Google is now bringing the technology to a few of its core money-making services. At a San Francisco event, Google announced AdWords can now use AMP content as landing pages for ad campaigns. Additionally, the search engine stated it is automatically converting Google Display Network ads to the AMP ads format.

AMP content loads much faster than standard web pages, typically in under one second. The quicker pages load, the more conversions will occur.  Google tested the feature with Johnson & Johnson, eBay and real estate company Toll Brothers. “Johnson & Johnson has seen great results in testing AMP with our product information pages. For specific pages, we’ve seen page speeds improve by 10x and engagement rates improve by 20 percent,” Paul Ortmayer, Head of Digital Analytics – EMEA for Johnson & Johnson said.

AMP ads load up to 5 seconds faster than standard ads, but look the same, Google states. Google also announced its newly optimized Google AMP Cache, along with several other quick-load technologies.

Last week, invitations to Purchases on Google rolled out. Additionally, the search engine introduced Google AdWords similar audiences at the beginning of the month.

Thanks for taking a few moments of your time to read this; if you like this information, please share it with your friends!

Would you like to contribute your own article? Submit your contribution here!

Owen E. Richason IV

Covers social media, apps, search, and similar news. History buff, movie, and theme park lover. Blessed dad and husband.     

View all posts by Owen E. Richason IV →