April 8, 2021
Google autocomplete suggestions

Google Autocomplete Suggestions Testing Offensive Search Reporting Option

Google autocomplete suggestions have come under consumer fire many times in the past and now, the search engine is testing an offensive reporting tool…

Google is reportedly testing a new autocomplete suggestions feedback tool for offensive search terms. The search engine’s autocomplete feature isn’t new to controversy and now, a reporting option is in limited testing.

Google Autocomplete Suggestions Feedback Tool in Testing

“Autocomplete predictions are based on searches previously carried out by users around the world. That means that predicted terms are sometimes unexpected or offensive. We have been actively working on improvements to our algorithm that will help surface more high quality, credible content on the web. In addition, we’re experimenting with a new feature that allows people to report offensive Search predictions. We’re working to incorporate such feedback into our algorithms, and we hope to roll this out more broadly over time. Autocomplete isn’t an exact science and we’re continually working to improve it,” the company wrote in a statement.

Google states only a very small number of users are currently privy to the tool but the company is working to make it available worldwide soon. In the screenshot below, the option appears in grey text, “Report offensive query.”

Google autocomplete suggestions example
Credit: Google

The above example is only representative of the company’s current testing and isn’t necessarily the final product. Google already provides an offensive predictions reporting mechanism but it’s not easily found. 

In recent years, the autocomplete suggestion predictions have stirred controversy over politics, race and terrorism. The company has even faced legal troubles over its autocomplete predictions.

In related search news, an unconfirmed Google algorithm updated was recently spotted and AMP listings in Google News search results doubled over one week at the end of January.

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