May 3, 2021
Google blog search results

Google Blog Search Results Sport New Look

Google blog search results now appear in a logo carousel, with rich snippets sometimes replacing them, on the organic search engine results page…

Google apparently quietly rolled out a new blog search results page, featuring a site logo carousel atop the normal organic SERP listings. At times, rich lists replace the site logo carousel, depending on the particular query. 

Google Blog Search Results Now Feature Logo-Centric Look

In a test of the new search engine results page for blog queries, most sport a site logo carousel. For instance, searching Google for “tech blogs” returns the following organic search results page:

Google blog search results tech blogs

Curiously, clicking or tapping on the carousel results do not redirect to the site. Instead, a new search for the brand executes, complete with sitelinks, as seen in the following example:

Google blog search results tech blog with sitelinks

Here’s an example of a Google sports blog search results, which appears more like rich snippets:

Google blog search results sports blogs

Searching Google for “recipe blogs” returns the following results page:

Google blog search results recipe blogs

A Google blog search results for finance blogs:

Google blog search results finance blogs

A Google blog search results for food blogs:

Google blog search results food blogs

It’s unknown why the new look now appears on the organic SERP. However, it does offer a more aesthetically pleasing feature, possibly prompting users to click or tap on the site logo carousel rather than the listings.

Matt Southern at SEJ first reported the change.

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Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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