Google blog search results now appear in a logo carousel, with rich snippets sometimes replacing them, on the organic search engine results page…
Google apparently quietly rolled out a new blog search results page, featuring a site logo carousel atop the normal organic SERP listings. At times, rich lists replace the site logo carousel, depending on the particular query.
Google Blog Search Results Now Feature Logo-Centric Look
In a test of the new search engine results page for blog queries, most sport a site logo carousel. For instance, searching Google for “tech blogs” returns the following organic search results page:
Curiously, clicking or tapping on the carousel results do not redirect to the site. Instead, a new search for the brand executes, complete with sitelinks, as seen in the following example:
Here’s an example of a Google sports blog search results, which appears more like rich snippets:
Searching Google for “recipe blogs” returns the following results page:
A Google blog search results for finance blogs:
A Google blog search results for food blogs:
It’s unknown why the new look now appears on the organic SERP. However, it does offer a more aesthetically pleasing feature, possibly prompting users to click or tap on the site logo carousel rather than the listings.
Matt Southern at SEJ first reported the change.
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