December 9, 2021
Google My Business

Google My Business Virtual Offices Guidelines Updated

Google My Business has changed its guidelines in respect to virtual offices, no longer considering them service-area businesses but requiring staffing…

Search giant Google has updated its Google My Business virtual office guidelines. Virtual offices aren’t classified as service-area businesses and staff is now required during office hours, according to the changes.

Google My Business Virtual Offices New Guidelines Require Staffing during Operating Hours

The change resides under the “Address” section, in the Learn More link. The new guidelines read:

“Service-area businesses — businesses that serve customers at their locations — should have one page for the central office or location and designate a service area from that point. Service-area businesses can’t list a “virtual” office unless that office is staffed during business hours.

Some businesses, like pizzerias that have both have restaurant seating and deliver pizza to customers, are hybrid service-area businesses. These businesses can show their storefront address and designate a service area in Google My Business. If you serve customers at your address and want to set a service area, your business location should be staffed by your team and able to receive customers during its stated hours.

Google will determine how best to display your business address based on your business information as well as information from other sources. Learn more about service-area businesses.”

The update was first spotted by Joy Hawkins. Google My Business is a free tool to help enterprises “manage their online presence across Google, including Search and Maps. Companies can enter and edit their business information but are required to verify their addresses.

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