Google is in the process of releasing a new version of its Chrome browser that comes with a tool to block cross-site tracking…
A common practice on the web is cross-site tracking. It’s exactly what it sounds like — collecting users’ activity from one site to another. Thankfully, Google and other tech companies are doing their part to prevent malicious behavior. For instance, the Chrome browser now supports a new tool that helps to stop the exploitation of cookies.
Google Chrome Cross-Site Tracking Blocker Rolling Out
In mid-2019, Google first revealed its plans to stamp out security issues related to cookie vulnerabilities. One example is a bad actor transferring funds or hijacking accounts by misusing browser cookies.
Google has already implemented a new technology to stop sending third-party cookies in cross-site requests unless the cookies are secure and flagged using an internet standard called “SameSite.” In other words, Chrome now blocks cookies that aren’t compliant.
Prabhakar Raghavan, Senior Vice President of Google Ads & Commerce, explains:
“To better protect user privacy and choice on the web, Chrome intends to make it easier for users to block or clear cookies used in a third-party context, with minimal disruption to cookies used in a first-party context. While Chrome has long enabled users to block cookies, these changes will let users continue to allow their online banking site, for example, to remember their login preferences—a function that first-party cookies enable.”