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September 23, 2020
Google Chrome speed badging site load warning

Google will Start Alerting Users about Sites that Load too Slowly

Google has announced a new measure to help people identify sites with slow load times via ‘speed badging,’ a warning of less-than optimal performance…

Due to the fact Google dominates the web browser share market puts the search engine in the position of policing more actions (or inactions) by site owners. Now, the Chrome team will release a new speed badging tool, that will warn people of slow-loading websites.

Google Chrome Speed Badging Site Load Warning Debuts

Google states it’s launching this tool in order to improve user experience. So, the company is ready to label slow sites as such. In effect, not only alerting people to the less desirable experience, but also, to push site owners into adopting better practices.

Google already identifies sites and/or webpages without certain elements and says developers can go to web.dev/fast to learn more about the company’s recommendations to make pages load quicker.

Google explains on the Chromium Blog:

“Badging is intended to identify when sites are authored in a way that makes them slow generally, looking at historical load latencies. Further along, we may expand this to include identifying when a page is likely to be slow for a user based on their device and network conditions.”

Owen E. Richason IV

Covers social media, apps, search and like news. History buff, movie and theme park lover. Blessed dad and husband. Owen is also a musician and is the founder of Groove Modes.          

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